Despite WhatsApp's near-ubiquity in my region, its Status feature has failed to gain much traction even though it's been available for over two years. Some of my friends love it and post multiple updates per day, but they're a clear minority. Yet, WhatsApp seems to think there's hidden potential in statuses and has already announced that ads would be coming to it in 2020. Another feature now rolling out in beta is the ability to share a status to other apps, most notably Facebook.

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