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Articles Tagged:

serp

24

Google is testing stripped-down news results that comply with imminent new EU copyright law

In September 2018, the European Parliament approved new copyright legislation that could change the way the internet works forever. One aspect of the new directive would force websites to pay for snippets they use from an external source, and Google is wisely already testing a stripped-down version of its news search results in anticipation of the law change.

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60

Google Testing Another Design Tweak For Mobile Results Page - This Time, It's Four Colored Dots

Google has been testing lots of tweaks for its mobile search engine results page lately. We've seen colored underlines on results cards and a rather pleasing new layout for the search bar and associated tools, and now a few users are reporting something a little strange - colored dots. We've received multiple reports of search result cards with four dots (colored with Google's signature blue, green, yellow, and red) in the lower right corner.

nexus2cee_screenshot_2015-05-08-04-07-542

The colored dots, if you're wondering, didn't seem to do anything when tapped for our original tipsters, but reader Ali notes below that the dots do seem to work just like tapping on the card's URL.

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42

Google Appears To Be Testing New Design Tweaks For Its Mobile Web Results Page

It seems like just yesterday when Google was testing a new layout for the search engine results page, with colorful underlines separating search results into individual cards.

That layout ended up sticking, and now it seems Google is at it again, testing some rather pleasing new tweaks for the SERP.

We can't be sure just yet who will see these changes or whether they'll become permanent, but check out the before and after shots provided by a tipster below.

nexus2cee_screenshot_2015-04-16-13-28-41 (1) nexus2cee_screenshot_2015-04-16-13-21-00 (1)

left: current layout right: new layout

The new layout is undeniably more influenced by Google's material design. The only information missing in the new view is one search result and one line of text indicating that a user has visited a results page before (but that may be because the new layout appeared for our tipster only in incognito mode).

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63

Google Testing New, More Colorful Search Results Layout On Mobile

Search, as the foundational product Google is known for, is obviously something the company is very thoughtful of when it comes to design. Even small changes can cause a big impact on user experience and engagements, so Google is careful about how design tweaks are implemented.

One common method of testing and easing into (or out of) design tweaks is A/B testing (something we recently saw Google experimenting with in the Google+ app). Today, it looks like Google has begun an experiment on its search engine results page when users search from Chrome on mobile devices. Rather than show results in a lineup, separated by gray lines, Google is playing with a layout that puts each result on its own card, underscored by a line colored to match one of Google's four primary brand colors - blue, green, yellow, and red.

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