Thanks to the magic of A/B server-side tests, Google can try hundreds of different layouts for its apps and services and compare results between them. And the company's engineers are seriously taking advantage of that to check the influence of any design and option combination that they can think of. (Sidenote: this has made our lives hell at Android Police. The number of tips we get about changes we've already covered, the number of times we have to quadruple check something is new, the confusion over whether something is rolling out to everyone or just some people, the guessing game over whether it's a new app version feature or a server-side switch...

Read More