The Samsung Gear S2 is now officially official, and while it may be small, there's no doubt the watch carries a lot of brand baggage out of the box. The original Samsung Gear was, and this is a fact, bad. The second one wasn't even really that much better. And the Gear Fit, while sort of cool to look at, was basically worthless. And then there was the Gear S but honestly who even bought one of those? (I'm about to find out, aren't I?)

The Gear name is pretty much associated with critical and consumer misses for Samsung in the wearables market at this point, so Gear S2 is perhaps a slightly less predictable name than you might first think.

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