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samsung creative lab

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Samsung will debut 8 new AI-driven projects at CES 2019, including an ASMR phone case and perfume maker

Samsung's C-Lab (Creative Lab) program launched in December 2012 to encourage the conglomerate's employees to indulge their creativity by working on outside-the-box projects. At CES 2019, which will take place January 8th-11th, 2019 in Las Vegas, the C-Lab will show off eight of its new AI-related projects. They run the gamut from zany (a smartphone case to record ASMR content, anyone?) to mundane (a monitor stand that tries to sneakily improve your posture at work).

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Samsung Will Show Off A Smart Belt, Hand Controller For VR, And A Wrist Strap That Sends Audio Through Your Fingertip At CES

Samsung's Creative Lab, an outlet for their talent to work on external projects, is starting to bear fruit. Three of those projects will be shown off at CES 2016 next week and they are interesting to say the least. Samsung is treating these as startup projects, with one being manufactured by a new and technically separate company, and the units at CES will not be production quality but rather are being used to assess their market potential.

WELT is what the smart belt is being called. It will be geared towards the health and fitness crowd, tracking activities and daily habits with instant and continuous feedback on waist size.

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