Although smartphones are almost a necessity in the modern world, smart speakers and smart displays don't enjoy the same kind of perception despite their much lower cost. Case in point, Samsung alone shipped 78.9 million phones in Q3 2019, while all the smart speaker manufacturers in the world combined shipped less than 30 million units in the same time period. Smart speakers with displays take up an even smaller share. Regardless, both the smart speaker and smart display markets continue to be hotly contested, and most companies experienced healthy year-over-year growth in Q3 2019. The major exception was Google, whose market share dropped like a rock.