India is one of Google and Android's biggest markets both in terms of device sales and Play Store reach, but the country's purchasing power is quite different from the US or Europe's, especially if you simply convert a dollar to rupees (that's approx. Rs. 64).

Previously, the minimum price for apps and in-app purchases on the Play Store in India was Rs. 50 ($0.78), which was quite in-line with the $0.99 minimum in the USA, but still rather expensive for Indian customers. Now it has been dropped to a more affordable Rs. 10 (approx $0.156), the same as Apple's recent price drop for purchases on the Indian App Store.

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