Google may have released a new Chromecast earlier this month, but Roku was offering dongles paired with remotes long before Google joined the scene. In order to compete against the Googz, Roku is now offering deals on three of its most popular streaming sticks — and they start at prices as low as $21 from Amazon,Best Buy, and Roku.
Slightly over a year ago, Roku announced three new streaming devices - the Roku Express, Roku Premiere, and Roku Ultra. The company's lineup became rather confusing, and the 4K/HDR-ready Roku Ultra was a hard sell against the $69 Chromecast Ultra. Today, the company announced a refresh for its entire hardware lineup, alongside a major new OS update.
Roku Inc, maker of the popular Roku line of home media players, has just refreshed their entire product lineup at once. The existing lineup of flagship Roku boxes (but not the Roku Streaming Stick) has been replaced by three new products (with upgraded models for each); the Roku Express, the Roku Premiere, and the Roku Ultra.