Remembering what we want to buy when going shopping is a problem that plagues many members of the human race, so naturally, we use apps to fill that gap. Of the most popular of said apps is Out of Milk, an Android-only application which has just been acquired by Retale, which will nearly double the latter's userbase in the process.

Retale, if you're unaware, is a "provider of mobile-first shopping experiences" in the US.

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