This story was originally published and last updated .
TikTok facing bans in two of its most prominent markets is only putting pressure on competitors to step up and fill that gap. Instagram jumped at the chance and quickly expanded its own TikTok clone, Reels, to international markets. The feature currently lives inside the Explore tab, but the photo-sharing app doesn't want things to stop there. Instagram is now trying to push users towards Reels even more by giving it a prominent position on the home screen.
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