Maps has gradually evolved from being a simple navigation app to a Yelp competitor. Thanks to the ability for users to share photos and ratings, Google's service has turned into a social platform. These are used to identify popular places and surface them to people through the Explore feature. The company has recently put a stronger emphasis on the latter by making it easier to use and more visible. It's now testing a new functionality, allowing users to follow Local Guides for even more personalized recommendations.
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