Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites.
Google's research projects have been rolled into google.ai to create the new Google AI division. This means that Google Research is no more, and a new website has been launched alongside a renamed blog. The move unifies all of the company's advanced research efforts while explicitly pointing to the machine learning tech that underpins them.
Snapchat, the company best known to us for creating a horrible Android app, has just announced two big pieces of news; not only is Snapchat renaming itself Snap Inc., but it's also releasing 'Spectacles', a pair of sunglasses built just for Snapchat that is equipped with a wide-angle camera.
Let's start with Snapchat's new name - Snap Inc. According to CEO Evan Spiegel, the California-based company is taking on this new identity because it's beginning to offer products other than Snapchat. This is understandable; lots of companies, including Google and Facebook, have undergone name changes to redefine themselves.
I've never been much of a runner, so I've only taken my phone with me for a lap around the neighborhood a handful of times. When I did, it felt Runtastic. But the Nike+ Running app has been another option for people looking to set goals and track their progress.
Out with the old and in with the new. That's just about the best way to describe the latest update to the Google app for Android TV. Version 2.0 doesn't seem to bring much in the way of features, but what it lacks in functional changes is more than made up for with visuals. Basically everything having to do with a search interface looks at least a little different, if not completely. If you're eager to try it out for yourself, there's an APK Mirror link at the bottom. Otherwise, take a gander at a few screenshots below.
New microphone – Left: old version, Right: new version.
Todoist gave its Android app a complete material makeover early this summer, providing users with the most changes they've seen in years. But it seems the company left one thing off the list at the time, and today it's rectifying that. The to-do list and note syncing service has come out with a new brand identity, one that does away with its old TD logo.
Xbox Music is now Groove. This is news that Microsoft detailed weeks ago, but it's only now—coinciding with the release of Windows 10—that we're seeing the name change on Android.
In the latest version, the rebranding has taken place. Microsoft highlights the ability to upload your music to OneDrive, stream music with a Music Pass subscription ($9.99 a month or $99 a year), and save files for offline use.
When OnePlus staff member David S. said that the tiny phone manufacturer would release a drone called the DR-1, our BS-o-meter shot past the "nope" point in under two seconds. As many of you guessed, the OnePlus drone is indeed an April Fool's Day joke. But apparently the company is taking a page out of Think Geek's playbook: in addition to being a mildly amusing misdirection, the DR-1 drone will also be available for purchase.
The promotional website is vague and mostly unhelpful... which is either a surprisingly self-aware critique of itself on the part of OnePlus, or simply an application of their previous marketing to a kinda-sorta fake product.
I'm sorry, Logitech Revue fans: at this point it's impossible to deny that Google TV is irrelevant. That being the case, the folks at GTV Hacker, who have provided us with many a tool and exploit for Google-branded set-top boxes and other hardware, have decided to say goodbye to their old and somewhat targeted moniker. GTV Hacker is now Exploitee.rs... because really good URLs are basically hard to find. (It's a play on "exploiters.")
The official blog post announcing the change points out that the team has released exploits for over 40 devices in four years, only 1/3rd of which have actually been for Google TV.
Work is pretty dull. Google wants people to use its products to get stuff done, and the company's previous name for its efforts in this area - Google Enterprise - fully communicated just how stuffy and non-exciting the experience would be. Now the search giant is changing the name of its business-related offerings to something that, while equally mundane in its approach, doesn't have to show up for work in oxford shoes and a tie. 'Google for Work' is a name that more accurately represents the type of people, businesses, and organizations that are turning to the company's cloud solutions to get the job done.