The European smartphone market is incredibly fast-moving — brand loyalty isn't high, especially with users of lower-end devices. When you compare this year's second financial quarter with the same period from last year, you can see how quickly things change. Samsung and Xiaomi are clear winners in Q2 2019 with 20% and 48% annual growth respectively, while Apple, Huawei, and HMD Global (Nokia) market shares shrank by at least 16%.

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