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Privacy Sandbox

12

Google's controversial cookie replacement enters testing — here's how to opt out

Google's controversial cookie replacement enters testing — here's how to opt out

Google's Federated Learning of Cohorts (FLoC) is a part of its Privacy Sandbox, a new suite of tools aiming to replace and improve upon the conventional third-party cookie tracking that enables modern advertising on the web. The company has been working on it for more than a year, and this week it's set to start using the system on a small portion of Chrome users in the United States and other countries.

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31

Chrome 89 gains a ton of performance improvements and updates Discover feed (APK Download)

Chrome 89 gains a ton of performance improvements and updates Discover feed (APK Download)

Chrome 88 was released only last week, marking the release of the Manifest V3 extension API, changes to password management, and the official death of Adobe Flash support. Chrome 89 has now arrived in the Beta Channel, and it seems to be an even bigger release — even if many of its changes are hidden to most people. Let's dive in!

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8

Google doubles down on its commitment to get rid of targeted tracking in Chrome

Google doubles down on its commitment to get rid of targeted tracking in Chrome

Google's Privacy Sandbox is a program that aims to phase out third-party cookies in Chrome entirely over the next year, making the web a more secure and private place without completely destroying the way that targeted advertising works. And, you know, wrecking the business model for most of the web's free content, including the words you're reading now.

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20

Google wants to create new 'Privacy Sandbox' standards for online advertising and browsers (Update: Proposed timeline)

Google wants to create new 'Privacy Sandbox' standards for online advertising and browsers (Update: Proposed timeline)

There's a very delicate balance when it comes to targeted advertising and violating user privacy — some folks even think it isn't possible to have both at all — but Google would like to establish a new set of standards for browsers that can allow the former without too much concern about the latter. The company is calling this initiative "Privacy Sandbox," and the company hopes it might help prevent privacy-violating workarounds like so-called "fingerprinting."

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