Online privacy is a touchy subject, with all of us falling on different parts of the how-much-do-I-actually-care spectrum. In general, though, most people seem to understand that the companies whose products we use or rely on daily, like Google, Facebook, and Microsoft, are collecting a lot of data on them. The creepiness factor is real, which is why we saw things like the EU's GDPR and California's Consumer Privacy Act appear. In the wake of these, as well as some other problems, a collection of technology giants have come together to lobby for a new federal privacy law, one that returns some of the power back to them. 

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