LG didn't do much of a job keeping the flagship G3 under wraps - pretty much every detail has been leaked in some capacity before today. But the press event in London made it official and laid the phone bare for all to see. LG's headliner for 2014 bests headliners from both Samsung and HTC with a 5.5", 2560x1440 screen boasting a DPI of 538. Unfortunately the oh-so-shiny case is only "metallic" (read: plastic), and not true metal like the HTC One family.

The phone's camera is also given a boost, not in megapixels, but in focusing power. The G3's camera has the same 13 megapixel resolution and optical image stabilization as previous models, but a tiny infrared laser module next to the rear camera will allow for more accurate autofocus in "a fraction of the time" required by conventional smartphone lenses.