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7

There are now 4 billion smartphones on Earth (only 3.9 billion with cracked screens)

There are now 4 billion smartphones on Earth (only 3.9 billion with cracked screens)

The last decade or so of worldwide culture has been defined by one thing: immediate and growing access to data. The biggest change is, of course, the shift from old-fashioned cell phones to smartphones, giving users in every geographical and economic niche access to the width and breadth of the internet everywhere they go. A recent analytical report has put that cultural shift into clear focus: half the people on the planet now own a smartphone.

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5
Only 0.3% Of The Global Population Owns A Tablet - But There Are Over 5 Billion Mobile Subscribers

Only 0.3% Of The Global Population Owns A Tablet - But There Are Over 5 Billion Mobile Subscribers

RBC Capital Markets analyst Mike Abramsky  has run the numbers on tablets and lined them up for comparison against a bevy of other figures. Surprisingly, there are 5.113 billion mobile subscribers in the world (out of 6.898bn global population), but only 394 million smartphone and tablet users.

sai-chart-tablet-market-versus-other-devices

Abramsky's calculations show that there will be more than 400m tablet users by 2014. Equally as impressive is that he thinks 185m tablets will be sold in 2014 - or 47% of the number of smartphones and tablet owners today.

It's a bit surprising that the number of smartphone and tablet users is so low, but then again, that just speaks to the massive upside potential of the market.

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