Ah, Niantic. The Google spin-off had a hit on its hands last summer with Pokémon GO burst onto the scene. Slow updates and a poor reliability in the early days probably hobbled the game, but it's still chugging along. Niantic's next update will add some neat features, but it also requires all gyms to be disabled during the rollout. Something tells me people won't like that. Read More
Some of you may remember a bizarre story from last year in which a Russian video blogger filmed himself playing Pokemon Go in a church and was subsequently arrested for mocking religious beliefs. Ruslan Sokolovsky has now learned his fate, narrowly escaping prison time after being handed a three-and-a-half-year suspended sentence. Read More
Pokémon GO was a cultural phenomenon when it launched last summer. The hype died down fast, but it might be set to tick upward again with the full launch of gen 2 Pokémon. Niantic has announced more than 80 Pokémon from the Johto Region like Chikorita, Cyndaquil, and Totodile will be available in the game this very week. And that's not all. Read More
Love is in the air, love is all around me... sorry, that's Love Actually. Either way, it's Valentine's Day soon, and Niantic is getting into the spirit of things, with Pokémon GO having its first in-game event of 2017.
From February 8 to February 15, players will be able to gain double the amount of Candy while catching, hatching, or Read More
dispatching transferring Pokémon, while Buddy Pokémon will be able to find Candy twice as fast as normal for their Trainers. Furthermore, a host of adorable, lovable pink Pokémon, including Chansey, Clefable, and Porygon will have increased spawn rates (everyone say 'aww').
Despite some deep problems with the initial launch and a steep drop-off in players after the novelty began to fade, Pokémon GO can't be called anything less than a massive success. Aside from securing a spot (if only a fleeting one) in wider pop culture, Niantic's augmented reality monster-catching game has also managed to warrant partnerships from real-world retail stores and secure no small amount of income from in-app purchases. How much isn't precisely known by anyone except Apple, Google, and Niantic, but one analytics firm has a guess. And that guess has nine zeroes in it. Read More
The rapid success of Pokemon GO was one for the history books. Immediately following release, it not only became the dominant game on both iOS and Android, it was a sensation that seemingly everyone played. But, like almost every smartphone game, it lost most of its steam after a month or two. Read More
Pokémon GO players have been salivating at the notion of gen 2 monsters showing up in the game, but the holiday update isn't quite so grand. Okay, it's a lot less grand. There are a handful new Pokémon, which can only be hatched from eggs. Oh, and Pikachu has a new hat. Read More
Developer Niantic has begun to unlock the full partner potential of the Pokémon GO augmented reality game. Just yesterday a partnership between the game and Sprint retail stores was announced, teasing new in-game locations corresponding to Sprint, Boost Mobile, and Radio Shack stores. That rollout doesn't technically begin until December 12th, but the previously-leaked Starbucks promotion should be live right now, turning 7800 coffee shops in the US into new Pokestops and Pokémon Gyms. Read More
Is Pokémon GO still cool? Because Sprint desperately needs to be associated with something cool. The nation's number four carrier is now the exclusive US carrier partner of Pokémon GO. What does that mean? More Poké Stops, more gyms, and more Sprint branding. Read More
The potential for retail partnerships with Niantic's Pokémon GO mobile game is built right into its central hook - players travel to real-world locations to catch monsters and collect items, so why not steer them to participating stores or restaurants for a little synergistic profiteering? Ubiquitous coffee house Starbucks seems to be the first business taking Niantic up on a partnership. Internal documents detailing an upcoming promotion for employees, designated for US stores but leaked by Eurogamer, offers some sweet details for players and coffee fans alike. Read More