Explaining which services Google Assistant supports and in which form isn't an easy feat. While it might be compatible with many music and podcast players on your phone, it only supports a limited list of approved services on speakers and other smart devices. That list was limited to music streamers only (YouTube Music, Spotify, Pandora, Deezer, iHeartRadio,...). Now, podcast services seem to be getting the same treatment.
The podcasting arms race has ratcheted up another notch as satellite radio company SiriusXM has completed its acquisition of podcast production and advertising behemoth Stitcher from E.W. Scripps for $325 million. It's a big deal business-wise, but for listeners, it also means that Sirius's Pandora app is getting a cadre of top podcasts in its catalogue.
Spotify might be the frontrunner when it comes to music streaming, but it's still a new player in the world of podcasting. There are plenty of issues that the company needs to work on to improve the experience, but today podcasts on Spotify are starting to get a little more interactive thanks to a new test that lets podcasters connect to their audiences through polling.
Spotify is pushing nearly all of its chips onto podcast browsing and production as a way to drive its revenues. Amazon may be looking to do the same for its Amazon Music service as it has enabled podcast streaming and is making a splash with what it can call its own shows including "Disgraceland," "That Scene with Dan Patrick," and new shows from Will Smith.
One might think that podcast listening time has gone down since people aren't commuting nearly as much, but that's not true. Podcasts have only gained in popularity, and Google is now bringing Assistant's Your News Update feature to its Podcasts app if you were looking for some more personalized news content.
Spotify may be testing or rolling out a new daily playlist which will feature tracks from your favorite artists and genres in addition to sports podcasts. If Daily Sports spreads across to more users, it will join the streaming service's growing list of daily music-and-podcast playlists curated to its users.
If you listen to podcasts but also like to see your chatty hosts filling up a screen somewhere in the background, Spotify — the audio streaming company where podcasting is more prevalent than ever — is stepping up with support for video podcasts in its desktop and mobile apps, available to free and premium users globally.
Streaming audio service Spotify is pushing more chips into the podcasting pot. As if acquiring Gimlet and a variety of original shows weren't enough, the company is looking to challenge Apple's podcast ranking tables with a number of its own. The effort will be headlined with two: Top Podcasts and Trending Podcasts.
SiriusXM is one of the most popular satellite radio services in the US. However, the growth of paid radio subscribers is falling as free offerings like podcasts find more popularity than ever before. In an effort to ride the wave, SiriusXM has announced its acquisition of Stitcher, a mainstay in the world of podcasting.
Spotify has been acquiring and promoting podcasts at an aggressive rate. Now, it looks to quicken the pace on monetization by letting brands in on a new ad campaign integration it is testing for its original shows and a major expansion to its programmatic advertising technology platform.