Google has a brand-new website for content policy on the Play Store that it unveiled today, and that's nice, but nestled away in that news was a far more interesting story regarding ad blockers. Google has long enforced a de facto ban on ad blockers on the Play Store, citing section 4.4 of the Google Play Developer Distribution Agreement, going all the way back to 2013.

This involved a rather convoluted interpretation of a vague policy forbidding apps from interfering with third-party apps or services, but it's the official justification Google has used to date. Now, a new update to the Play Store Developer Policy Center (formerly Google Play Developer Program Policies) makes it clear via an example interpretation of said policy: no ad blockers.

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