Google’s hardware division is a rare success story inside a remarkably successful company - and one that has taken the better part of a decade to meet that definition. Its ambitions in the physical product space have grown from a geeky internet sideshow into a full-scale retail assault, and 2018 saw that ascendance continue. For all the naysayers it’s had - and there have been many - Google continues to position its hardware portfolio exactly where it needs to be: in stores. Chromecasts and Home Minis litter hundreds of Walmarts, Targets, and Best Buys, and Pixel smartphones are in Verizon locations across the country.
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