Google announced earlier this week that it would purchase Fitbit, the ailing manufacturer of fitness-focused wearables and smartwatches, for $2.1 billion. As tech acquisitions go, this one was small: Google valued Fitbit at a price equivalent to that of budget TV manufacturer Vizio back in 2016, a company whose value exists largely in its retail distribution network.
As I alluded to in the opening line, Fitbit isn't doing well. Its stock peaked shortly after its IPO in 2015 around $45 per share, and even after the announcement of Google's acquisition, sits at just over $7 today. This is because Fitbit's newest products aren't, well, good: its most ambitious yet, the Versa 2, has been subject to criticism almost entirely for the software it runs, while the hardware does little to set it apart meaningfully from manufacturers like Samsung and Apple. Read More
According to a report by Business Insider, Google's plans for a self-branded wearable were axed at the last minute back in 2016. Following those early leaks, then-new hardware VP Rick Osterloh decided that the experience didn't meet the company's new "Pixel" standards, and the products were dropped from that fall's event and product lineup. What was left was allegedly salvaged into the LG Watch Sport and Style. Read More
Earlier this year, it was rumored that Google was planning on releasing up to three variants of an upcoming Pixel watch. Details at the time even included three separate codenames and chipset specifications. According to an exclusive report published earlier today by Tom's Guide, that may not be the case anymore. Read More
Google's early-October event has become synonymous with new gear and Pixels over the past couple of years. We were pretty certain that the company would introduce its Pixel 3 this fall and now we have just a little bit more confirmation, along with one positively surprising and one not-so-surprising addition. Read More