Roadblocks like low broadband and 4G penetration aggravated by entry-level smartphones with limited storage keep many apps from expanding deeper into certain developing nations. A quick workaround to these hurdles is bringing ‘lite’ app versions to these markets, a solution popularized after Facebook Lite was introduced back in 2015. Pinterest soon followed with its own bite-sized app that didn’t survive for a long time. After rebuilding Pinterest Lite from the ground up, the company is now reintroducing it to five countries.
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