Google took an unprecedented step in the smartphone industry and launched its new midrange phones Pixel 3a and 3a XL for half the price of its flagship while still retaining the same camera quality the regular Pixels are loved for. Of course, the company didn't miss the chance to rub that fact into its competitors' noses and launched an ad campaign comparing the fictional $999 "Phone X" with the $399 Pixel 3a, implying that it takes way better pictures in the dark.

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