This rant isn't a long-coming, deep-think sort of article. It is, however, at least mildly timely. Soon, Apple will tell us how many people have bought an iPhone 6s or 6s Plus (or pre-ordered one) in the first weekend of sales. Or maybe they won't, if sales are down versus last year (because Apple). They'll also round it to the nearest million units, because something-something-sellthrough delay blah blah regional reporting issues, etcetera.

Surprisingly, for being the world's most notoriously secretive company, Apple is still among the most open about device sales - even though that's saying very, very little. Every fiscal quarter, we get to hear how many iPhones, iPads, and Macs Apple has shipped.

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