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Fitbit just paid $40 million to kill Pebble, hammering another nail in the smartwatch's coffin

Fitbit just paid $40 million to kill Pebble, hammering another nail in the smartwatch's coffin

You will hear many things about today's Pebble acquisition by Fitbit - that it was about software, firmware, engineers, intellectual property, or simply that Pebble was unable to continue on as it existed. The one examination you should take to heart, though, is that Fitbit just straight up wrote a check to kill a competitor. There's really not any other way to slice this deal from Fitbit's end: Pebble was competition, even if not necessarily in a big commercial sense these days, and this was an easy way to smother a company that had hogged much of the wearable limelight.

Fitbit even goes so far as to make expressly clear that they are not acquiring any assets or personnel related to Pebble's hardware division - only its software and firmware teams, and some intellectual property.

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Pebble Launches Kickstarter For Pebble 2, Time 2, And Core

Pebble Launches Kickstarter For Pebble 2, Time 2, And Core

We reported on Pebble's site yesterday, noting that it was teasing a big announcement, which we expected to be a watch. (Although we were kind of off on the shape of said new watch.)

Pebble's not launching just one watch, though: it's launching two, plus a whole new product. The two new watches are sequels to the Pebble and the Time. Predictably, they're called Pebble 2 and Time 2. slowclap.gif

Pebble 2

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The Pebble 2 is a thinner, lighter version of the original Pebble watch that launched on Kickstarter four years ago. It looks pretty much like that watch, with the same sort of chunky but quite good-looking rectangular face and bezels.

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