Google's material design, which I've written about a number of times, has generally been received well by designers, developers, and press alike. We've seen numerous apps adopt it, developers explain and evangelize it, and users react positively to it.
Still, there have been nagging questions about the new design philosophy. A big one, and one that could potentially be a stumbling block for adoption, is the question of branding. Some voice concerns that material design may overshadow existing brands if implemented to Google's spec, or that it's too difficult to brand a "material design app."
Someone recently asked me what I thought about the relationship between branding opportunities and material design, and while I was able to come up with a short version of the answer, there are a few different things packed into this issue that are worth exploring. Read More