2020 sucked hard. A year ago Google decided to skip its tradition of elaborate April Fools' Day jokes, on account of, you know, a worldwide pandemic that killed millions of people. A year later things are looking up — I'm getting my first vaccine dose tomorrow! — but it's far from over. So maybe it's a good thing that Google is reportedly skipping the levity for a second year running.
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COVID-19 may have thrown a wrench into people's holiday plans, but Google's Santa Tracker is back to keep us company while we're stuck at home. And this year, Google has given it a simple modification that makes it feel very 2020: gifting a pair of purple masks to Santa and Mrs. Claus.
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Remember Pokémon Go? The global phenomenon came to Android in 2016 and was downloaded from the Play Store over a million times in a single month. Players have kept on "catching 'em all" since then, with Niantic making some temporary changes to the game earlier this year due to the pandemic. Now it looks like some of those changes are going permanent — but others are vanishing faster than a wild Rattata.
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According to a recent report from App Annie, app use is up an incredible 40% year-over-year in Q2, driven in no doubt due to the ongoing pandemic. Between needing more apps for better work-from-home workflows and boredom from simply being stuck at home, the time we're spending using apps reached an all-time high of 200 billion hours during April, making last quarter the biggest yet for both app use, downloads, and consumer spending.
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