Remember Pokémon Go? The global phenomenon came to Android in 2016 and was downloaded from the Play Store over a million times in a single month. Players have kept on "catching 'em all" since then, with Niantic making some temporary changes to the game earlier this year due to the pandemic. Now it looks like some of those changes are going permanent — but others are vanishing faster than a wild Rattata.
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According to a recent report from App Annie, app use is up an incredible 40% year-over-year in Q2, driven in no doubt due to the ongoing pandemic. Between needing more apps for better work-from-home workflows and boredom from simply being stuck at home, the time we're spending using apps reached an all-time high of 200 billion hours during April, making last quarter the biggest yet for both app use, downloads, and consumer spending.
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