Oxy is a small start-up company out of the United Kingdom that is planning to launch a new smartwatch on Indiegogo this month. By all accounts, it is not competing with any other company in the industry, not even Pebble. But Oxy got served with a lil' lawsuit threat when it tried to file for a trademark on its logo (shown on the left in the image above) by Deutsche Telekom. Reasons? Magenta. I feel like we've been down this road before.

The last time that T-Mobile and Deutsche Telekom were up in arms about their Magentastic Property(TM), the offender was an AT&T subsidiary, Aio Wireless.

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