John Sculley, a man who served as CEO of Apple for a decade starting in 83, is working with the design firm that helped create Beats headphones to produce a new breed of smartphones for use outside of the US. The idea isn't to hit developing markets with more cheap, plastic devices that serve as hollow shells of the high-end counterparts sold elsewhere. Sculley's Obi Worldphone wants to offer young people a slightly more premium device with spiffy packaging.

Yes, the Obi Worldphone SF1 (named after San Francisco, where the Ammunition design firm is located) is a pretty generic looking black rectangle, but it comes with a unibody design supplemented by metallic accents and a raised glass display.

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