One of the no-brainer use cases for smartwatches is providing users with an easy way to call for help, and yet in many cases it's a multi-step process that requires an accompanying phone. Fossil is planning to address this gap in the market by partnering with digital safety platform Noonlight to integrate a discreet 911 alert button on its fourth generation smartwatches. The application will come pre-installed (and at no extra cost) on the new Wear OS-powered Fossil smartwatches. Meanwhile, those that have already shipped will receive an update rolling out soon.

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