In what I must describe as an almost so-comical-as-to-be-intentional inability to brand itself effectively to consumers, Softcard, fomerly Isis, has come up with a new ad campaign for its NFC tap-to-pay service that should not be viewed by children or those with irrational fears of eyelashes. Meet Tappy. Don't say I didn't warn you.

First, let's get the basics down. Tappy is a tap-to-pay terminal with creepily large eyeballs, humans hands, and shoes.

Read More