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nexus program


Opinion: As Smartphone Innovation Slows, Google's Nexus Program Is More Important Than Ever

Smartphones are, by their nature, iterative products. But if you've felt that this iteration has started to slow a bit in the last few years, you're not alone - and you're probably not wrong, either.

Think about it: smartphones have a pretty set list of characteristics and features we evaluate in order to judge the overall quality of a device. Some are more subjective than others - design, for example - but many are also quite objective, even if quite difficult to measure objectively sometimes. How fast is the phone? How long does the battery last? How good is the camera [at night, for video, in slow motion, etc.]?

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Report: Nexus Program May Push For Greater Control Of Hardware, Nexus 5X And 6P Not Meeting Sales Goals

A rather lengthy report on The Information was published this morning about the state of Google's Nexus program, and if I had to put it in one word, the state of Nexus seems to be "fluctuating." While there's a lot to chew through here, there are a few talking points worth pulling out specifically to digest and analyze, so let's dive in.

  • Google will take more control over Nexus device development and branding in the future. Maybe.

What does this actually mean? It really is impossible to know. The Information carefully clads these statements in a lot of "ifs," "mays," and "coulds."

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Report: Google's 'Nova' Carrier Will Only Offer Service On Nexus 6 At Launch

In only a few short months, the idea of a Google-owned cell carrier has gone from Android fan fiction to impending reality. Since catching first wind of it, we have honed in on more detail and confirmation. Sundar Pichai's talk at Mobile World Congress left us thinking Nova would be rather small in scale, and now it's starting to become clearer how it will shape up. According to a new report from The Wall Street Journal, Nova will launch with a product lineup of one device: the Nexus 6.

While this will come as a surprise to many, in retrospect it makes a great deal of sense.

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