It looks like Google is getting more aggressive about advertising experiments and tests it's running in Chrome. The company has shared what it's working on and how you can activate some of the experiments in the current Chrome Beta, version 94. None of the tests are exactly new, but Google publicly advertising them certainly is.
This story was originally published and last updated .
Mozilla has already published the first stable Firefox 91 version, a full five days ahead of the official release date. It comes with a few select changes, but we're still left eagerly awaiting some hotly anticipated features that were long promised. For what it's worth, you can download it right now over at APK Mirror.
Google is no stranger to pushing its popular Discover feed across its various platforms and products. You can even find it in Chrome's new tab page on Android these days, with its curated news feed based on your interests. Discover was first introduced in Chrome 54 and has received iterative updates to make it more prominent. It isn't finished, though, as it looks to make Discover even more visible in Chrome while in turn sacrificing usability.
Chrome for Android and iOS has been showing you article suggestions as part of its Discover feed on the new tab page for ages, and now, desktop Chrome is in for a similar treatment. As discovered by 9to5Google, Google has started rolling out various kinds of cards that help you continue browsing for recipes and products. Luckily, you can easily deactivate these cards if you don't see value in them.
Chrome 88 was released only last week, marking the release of the Manifest V3 extension API, changes to password management, and the official death of Adobe Flash support. Chrome 89 has now arrived in the Beta Channel, and it seems to be an even bigger release — even if many of its changes are hidden to most people. Let's dive in!
Chrome is in a perpetual interface test. Every few weeks, we discover a new flag that turns things around like putting the URL bar at the bottom or eschewing the large tab cards for a smaller grid tab switcher. Google seems ready to settle on the latter as the latest Chrome Dev and Canary use this as the default layout but with a busier look that mashes elements from the new tab page into the tab switcher, with lots of icons, bars, and toggles.
Google Chrome has always been pretty customizable through extensions, apps, and of course, themes from the Web Store, which allow you to give your browser a personal look. Now, Google appears to be working on integrating the latter right inside the browser itself, as a new flag surfaced on Chrome Canary that adds a theme picker in the Customize shortcut on the new tab page.
Google's Chrome team often experiments with different UI changes, with some ending up in the stable release and some not. "Chrome Home UI" recently made its debut, with its rounded elements and bottom nav bar. The latest feature to be tested on Chrome Canary introduces categorized content on the new tab page.
Back in Chrome 54, Google replaced Chrome for Android's New Tab page with a new design that prominently featured suggested content - much like Google Now's feed. To quote Douglas Adams, "This has made a lot of people very angry and been widely regarded as a bad move." Switching to the old design was possible by disabling a few Chrome flags, but the recent Chrome 58 update removes this ability.
If you're not a fan of Chrome's cluttered New Tab page, there are a few workarounds you can try to make it a bit more usable. You can even mix and match features to create a more personalized design.