Today, T-Mobile has announced that its merger with Sprint has officially completed. After years of rumors, planning, and several challenges, the two are now joined together, existing together under the single T-Mobile name. John Legere, T-Mobile's exuberant and endearingly obscene CEO, is also handing off the reigns for the new company to Mike Sievert, who was up until now COO and President of T-Mobile.
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Shortly after the FCC officially announced its approval of the merger between Sprint and T-Mobile, the so-called New T-Mobile is wasting no time firing up the marketing machine. The goal? To convince consumers that less quantifiable competition in the cellular marketplace benefits said consumers. It has announced a set of Un-carrier action plans that will come into place shortly, including the launch of its 5G network.
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