At CES 2016, New Balance announced the launch of a new Digital Sport division that aims to mix its physical activity expertise with modern technologies and bring it into a more modern era of sports and active lifestyles.

There are several aspects to Digital Sports' ecosystem: a Strava-based community of runners called Run Club, plans for embedding sensors and smart technology into future New Balance footwear and apparel and sports equipment (though nothing tangible has been announced there), and finally New Balance-branded wearables. The first product to launch in that latter category will be an Android Wear smartwatch.

Details are almost non-existent, but New Balance says the watch will be first and foremost focused on running.

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