After launching quasi-worldwide and implementing lots of small usability improvements for data usage, Netflix is ready to take another big leap forward. Or NNNNNNot. The service is introducing a small branding change in its app icon and across its various social media presences.

Gone is the white icon with the full Netflix logo, and instead there's a new black background and just the letter N on top of it. The N itself now carries the full curvature on its bottom and has a new ribbon effect that doesn't exist in the regular logo. It might remind you a little bit of Android N's letter design, but the influence, as Brand New's readers suggest, could be in Netflix' stack effect for movies and shows to watch.

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