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[lolwut] Nestle Replaces Kit Kat Logo With 'YouTube Break' On Thousands Of Wrappers In The UK

In order for a circle jerk to work, the stroking has to go both ways. Google did Nestle a solid when it named Android 4.4 after the company's easily-broken-chocolate-bar-sticks. Now Nestle is taking a moment to return the favor. In the UK, the company has replaced Kit Kat branding with the words "YouTube Break" on over 600,000 limited edition wrappers.

The stroking doesn't stop there. Nestle is making this change as part of its "Celebrate the Breakers' Break" campaign, where it pushes Kit Kat eaters to "YouTube My Break." They can do so by pulling out their phones and uttering those words immediately after "OK Google." YouTube will then pull up a playlist of popular videos.

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Google, Nestle, And Android 4.4 KitKat: Here's How It All Went Down

Traditionally, Google has stuck with generic names for Android versions: Cupcake, Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. Thus, when the big unveiling of 4.4, codenamed KitKat, happened out of nowhere this morning, the web was abuzz with questions. How can they do this? Is this a joke? I thought the name KitKat was "trademarked!" Well, there's a very simple answer to all these questions: it's a mutual partnership.


In an interview with BBC News UK, both Nestle and Google spilled the beans on exactly how this co-branding and partnership came to be, and it's actually quite fascinating.

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