A new version of Android is on the way, but Google isn't announcing a name at Google I/O. All throughout the keynote, the next release continues to go by Android N.
That's set to change in the fall when the update starts appearing on new devices. But before then, Google needs to come up with a name.
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Every time there's a new version of Android on the horizon, there's also a rash of speculation as to what dessert Google will use for its next codename. For Android N, now in an early and promising developer preview, the situation is no different. Android fans seem stuck on "Nutella," which would mean another licensed deal like the one with the KitKat rollout, though it's at least faintly possible that Google will use the name of an Indian dessert, as CEO Sundar Pichai hinted in a question and answer session. He also said in that same session that Google might conduct an online poll for future Android codenames...
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For a long time now, Google's Search app has had a new, more rounded launcher icon and a simple label in your app drawer: Google. The app's Play Store listing, however, has stubbornly clung to the name "Google Search," while retaining the old boxy icon of yore. Without a word, it looks like Google has cleaned up its Play Store listing at long last with the refreshed icon and simplified name. The change makes sense, given the previous mismatch between the Play Store and on-device icons and names. Google's app also encompasses an increasing number of features besides search, including a launcher and Google Now's predictive prowess.
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The rumors continue to fly about the HTC M7, which we expect will be announced before too long. The latest tidbit comes from the usually-reliable @evleaks. According to the ever-mysterious entity, the company's newest flagship will simply be called 'HTC One.' Nice and clean, just the way we like it.
HTC M7 coming to market as simply the HTC One.
— @evleaks (@evleaks) February 8, 2013
This would diverge from HTC's previous naming scheme of having its most "high-end" phones bear the One moniker. Though, since the One V was actually a pretty mid-range phone (very nice for mid-range, but mid-range nonetheless), it wouldn't be a surprise if the company would like to get its brand back under control.
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Manufacturers, you're awful at naming things. Sorry. It's true. In many cases, you've either muddied the brand of your flagship devices, or made it incredibly difficult for customers to know what they should be asking for when they walk into a store. This is probably not a good thing since you want customers to buy your stuff. More than that, though, you want them to love your stuff, so they'll buy more of it. Making it easier to say the name of the product will go a long way towards that goal.
Today, I'm going to help you with this problem.
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In a not too surprising move, toy maker Hasbro has sued ASUS, claiming that the Transformer Prime tablet's name infringes trademarks related to Optimus Prime and Transformers children's toys.
Hasbro filed the lawsuit late last week in Los Angeles federal court, seeking damages and a temporary injunction. Hasbro wrote to paidContent:
Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.
In reality, Hasbro's case is not likely to succeed. MocoNews rightly points out that trademarks generally only cover limited categories of goods, and that it is not realistic to think that consumers might confuse ASUS' latest tablet with a popular children's toy line.
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If there's one thing we still don't know for sure about the Toshiba Android tablet, it's its name. At this year's CES, when the product was first announced and demoed, Toshiba refused to give up the name, simply referring to it as "the unnamed Toshiba tablet." The company then followed up with the site named just TheToshibaTablet.com, leaving us guessing and puzzled as to why it takes months to give a gadget a name. Then came guesses - Antares and ANT were both considerations, but it now seems like both were actually wrong (or rather, could be internal names) and the real name of the tablet will be...
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