Back in 2016, Google introduced a new tool which allowed users to further personalize the ads they saw online. It was a win-win, Google got to increase the effectiveness of its advertising, and you got to ensure (within limits) that they were a bit more useful. Apparently, this change was worth it, as Google is doubling down by introducing even more new settings options for advertisements, like disabling "reminder" ads and synchronizing "Mute This Ad" settings across devices.

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