Outside of the TV market, TCL isn't a very well-recognized company. Many find themselves surprised to learn that it develops and produces a significant number of smartphones under names like Blackberry, Alcatel, and Thomson. TCL has decided that it wants people's eyes on its own brand going forward. At IFA, the company announced the first phone to bear its name, the TCL Plex. Surprising capable hardware coupled with a low price (around $365 in Europe) could help it stand out among the plethora of other mid-range phones – if TCL manages to advertise its product effectively.

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