Here's a free tip, would-be criminals: don't tag yourself in photos of an active crime and then post said photos to social media. It's a 21st century problem for those whose leisure activities are just a little bit more than the law will allow, but Motorola has used that interesting situation as a springboard for its latest series of TV ads. The first one, "Photo Opp," is probably the very first time an Old West outlaw has ever been shown with a smartwatch.
Read More[Deal Alert] The Unlocked 32GB Moto X Pure Edition Is Down $100 To $350 As Amazon's Daily Deal
The Moto X Pure Edition is Motorola's third generation Moto X (aka Moto X 2015 or Moto X Style internationally). After two years of refinements, this most recent model got bigger and more powerful, but remained rather affordable compared to other companies' flagships. When Ryan reviewed it back in October, he said it was a joy to use and that the $400 you would put down on the 16GB version might be the best investment you could make on a smartphone. So how about $350 for the 32GB model? My math tells me that sounds even better.
If you like the feel of $100 more dollars in your pocket when buying a new smartphone, you'll be happy to know that Amazon has a daily deal today on the unlocked Moto X Pure Edition. You can save $100 on the 32GB variant, which brings the price of the black and white models to $349.99 and that of the white bamboo option to $374.99.
Read MoreThe Moto X Style (The International One) Is Being Updated To Android 6.0 Too
Earlier this week Motorola began rolling out the official Marshmallow over-the-air update to the Moto X Pure Edition. That's the weird-ass name that Motorola gave the US version of its latest flagship - the international version, which differs only in carrier support, is called the Moto X Style. According to at least one of our readers in the United Kingdom, the Moto X Style is now receiving its Android 6.0 upgrade as well.
The rollout will almost certainly be staggered by territory, so I would imagine that it's propagating across Western Europe at the moment. Other locations will probably follow over the next couple of weeks if they're not being served already.
Read MoreMotorola Says The Moto X Pure Edition Is Now Being Updated To Marshmallow On Verizon, Sprint, And US Cellular
Owners of the Moto X Pure Edition, ostensibly Motorola's flagship US phone at the moment, should be receiving the over-the-air update to Android 6.0 soon. That's according to Motorola employee David Schuster, who has shed light on upcoming updates many times before. He told his Google+ followers earlier today that the Marshmallow upgrade is currently being sent out to those Moto X Pure Edition phones on Verizon, Sprint, and US Cellular. The updates follow shortly after the soak tests from last week.
Recall that the Pure Edition, which is compatible with all five major carriers in the US, is being sold directly from Motorola and isn't being distributed through carriers at all.
Read MoreThe Moto X Pure Edition Gets A Soak Test For Android 6.0 In The United States
Despite some recent controversy surrounding their upgrade policies, Motorola is still one of the fastest Android manufacturers on the draw when it comes to full version updates to their phones (at least the more expensive ones). The Moto X Pure Edition, the somewhat odd name for the unlocked version of the Moto X Style sold in the United States, is getting its first major bump since release soon. According to at least one of our readers, the soak test for Marshmallow is coming in hot after some initial testing back in October.
Read MoreMotorola Starts Android 6.0 Rollout For A Couple Devices, But Brazil And India Only For Now
As part of Google, Motorola garnished a reputation for speedy updates. These days the company has a new owner, and those OTAs don't seem to come out as reliably as they used to. But Motorola hasn't gone back on its promise to bring Marshmallow to something, and now it's beginning its rollout for the 2015 Moto X Style and the 2014 Moto X, according to Senior Director David Schuster.
Read MoreMotorola Is Already Testing Marshmallow On The Moto X Pure Edition, No Soak Test Just Yet
Motorola started to cultivate a reputation for reliable and quick Android updates after the company was acquired by Google... then began to shoot itself in the foot following the Marshmallow release. It looks like the company is still interested in timely updates for its flagship phones, at least: Motorola Senior Director David Schuster told his Google+ followers that engineers have already begun testing Android 6.0 on the Moto X Pure Edition (that's the new Moto X Style if you live outside the US).
Read More"There have been a couple reports of a Marshmallow "soak test" that has started for Moto X 2015 Pure Edition.
Motorola Says That Unlocking The Bootloader On The Moto X Pure Edition Will Void Your Warranty
Looking to apply some root modifications or custom ROMs to that sweet Moto X Pure Edition (AKA the Moto X Style outside the US) you just got from Moto Maker? You might want to think twice. According to an employee post on the official Motorola support forum, the Moto X Pure Edition is not considered a developer device (like the Developer Edition versions of previous Moto X and DROID phones), so fiddling around with aftermarket software means you're on your own when it comes to support.
Read MoreThe new (2015) Moto X Pure is not a developer edition, so unlocking the bootloader does void the warranty.
The Best Of AP
Amazon Has The Moto X Pure Edition Up For Pre-Order If You Don't Want To Customize It
Earlier today, Motorola opened pre-orders for the 2015 Pure Edition Moto X. If you don't really care about Moto Maker or customization at all, then Amazon is the way to go - if you're a Prime member you'll get yours just a couple of days after release. It's slated to be released on the 9th of this month, so you'll most likely be one of the first to get your hands on Moto's newest flagship.
It's available in both 16GB and 32GB variants, with three color schemes for each: black, white, and white with a bamboo back. The plain color models (black and white) are both $399 for 16GB and $449 for 32GB, with the bamboo model coming it at $25 more.
Read MoreThe Moto X Pure Edition Is Live For Pre-Order In Moto Maker, Starts At $399 For 16GB
The new Moto X Pure Edition is live in the US with all the usual customization options you get with Motorola's flagship device. You can play around with all the looks right now and put in your order (starting at $399), but the device won't ship until September 17th, according to Motorola's checkout page.
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