The wireless industry here in the US is definitely changing, if but slowly - very slowly. T-Mobile was the first to start some new trends, notably doing away with data caps. Users who exceeded their data allotment for the billing cycle would be throttled back, not cut off. Sprint followed suit in October of last year. Recently, Verizon Wireless finally caught on and added free throttling to its pre-paid plans and also to its post-paid plans for a small monthly fee. Now, AT&T joins the fray with its announcement today of Mobile Share Advantage.

Starting August 21, AT&T customers (including those on the Business plans) will no longer have to fear overage charges.

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