In the smartphone world, Xiaomi is the epitome of value for money. Now ranked fourth worldwide, it sells nearly one of every ten smartphones. But when companies start operating at such a large scale, the start-up mentality takes a backseat to more important considerations, and innovation can be stifled.
Oppo circumvented it with the "independent" OnePlus, Huawei spun off Honor for Western markets, and Xiaomi is taking an approach somewhere in the middle. Its Poco sub-brand is still under its umbrella and benefits from its resources, but has the advantage of an easily pronounceable name, some creative freedom, and room to fail without hurting Xiaomi's reputation.Read More