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New Google ad tech uses machine learning to only harass game players who aren't likely to spend on IAPs

Jordan Palmer Jordan Palmer
New Google ad tech uses machine learning to only harass game players who aren't likely to spend on IAPs

In this day and age, it's easy to be cynical about the games industry, advertising, and the general state of a lot of consumer technology. Google has magnanimously decided to help Android game developers increase monetization opportunities by offering means to re-capture wayward players and keep paying ones happy in ad-free bliss. How, you might ask? Two ways: using ads to draw people back into a game and by using machine learning to only serve advertisements to those deemed less likely to buy in-app purchases.

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46

Fire Emblem Heroes review: Nintendo's first real Android game is not just a nostalgia cash-in

Jordan Palmer Jordan Palmer
Fire Emblem Heroes review: Nintendo's first real Android game is not just a nostalgia cash-in

Fire Emblem and I go way back. I have played many of them, but the one I most fondly remember is Path of Radiance on the Gamecube (the one that introduced Ike). The series is known for its turn-based tactical gameplay with anime-styled characters and common JRPG story elements. Nintendo has done a good job at promoting the series throughout its lifetime, especially when it comes to the 3DS releases, and inspiring loyal fans to pick up the latest title. I am not ashamed to note that I am in that demographic. So when Fire Emblem Heroes was announced, you can bet that I got damn excited.

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8
[Recap] Missed Today's Honeycomb Event? Here's All You Need To Know + Watch It In Full On YouTube

[Recap] Missed Today's Honeycomb Event? Here's All You Need To Know + Watch It In Full On YouTube

Artem Russakovskii Artem Russakovskii

Today has definitely been one of the more exciting days this year, at least in the Android department. Last week, Google sent out invitation for a Honeycomb-related event, where we, of course, were expecting detailed walkthroughs of Android 3.0 and hands-on with the Motorola XOOM.

Rumors of the web store that was promised almost a year ago as well as Google Music, teased at the same time at Google I/O last year, were flying, and one of them definitely came true today - we've finally got ourselves a web-based Market with over-the-air app installations.

Instead of Google Music, we got a different present in the form of in-app purchases, which will, hopefully, put an end to multiple variations of apps (Lite, keys, Demo, etc), help curb piracy, and allow for easier microtransactions within existing aps and games.

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