There's a race to the bottom in the home entertainment world, created by the lower pricing for set-top boxes, the near ubiquity of built-in "smart" features for new televisions, and not least, Google's own low-priced efforts with the Chromecast. Compared to the rock-bottom pricing of gadgets like the Chromecast, the Amazon Fire TV Stick, and the market-dominating Roku boxes, Android TV is in a pickle. Stand-alone ATV units start at around $100, which is more expensive than the Roku you might buy (or the apps that come free with your TV), and less expensive than the home game console you might already have.

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