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metrics

31

Play Store beats App Store in downloads for Q2 2018 by 160% but loses in spending by almost half according to App Annie

Play Store beats App Store in downloads for Q2 2018 by 160% but loses in spending by almost half according to App Annie

For a while now, App Annie has been offering its metrics to interested parties so developers can better understand their place in the app economy. Careful examination and integration of data like this, paired with the knowledge of a target audience, can influence where a developer's time can be best spent. And according to App Annie's latest report, Play Store downloads are up significantly, with a 20% rise year-over-year, and 160% higher than Apple's Play Store. On the other hand, consumer spending is still 80% higher on iOS. 

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Nielsen Mobile App Report: Android Users Respond To Advertisement The Most + More [AppNation]

Nielsen Mobile App Report: Android Users Respond To Advertisement The Most + More [AppNation]

I am live here at the AppNation conference in San Francisco, and after San Francisco mayor Gavin Newsom's welcome speech, in which he tried to get a bunch of developers to make apps for the government for free (yeah, riiight), we are looking at a mobile report from Nielsen, called The State Of Mobile Apps.

Nielsen, one of the largest media research companies in the world, compiled a report containing a few interesting metrics, such as:

  • Most Popular Apps
  • Application Discovery Methods
  • Free VS Paid Apps
  • App Billing Preference
  • a few Advertising related stats

You can download and read the full report below, but before you do that, I wanted to highlight one metric that I found the most interesting.

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