Last year, Google released Chromecast, a $35 media stick that appealed to consumers due to its remarkable value. Earlier this year, Amazon rolled out Fire TV, a set-top box with more power than the competition and a $99 price tag. Now Google has shown off a $99 set-top box of its own, and Amazon is hitting the market with a media-streaming HDMI dongle: the Fire TV Stick.

FireTVStick

Like the Fire TV before it, Amazon wants us to know that the Fire TV Stick is more powerful than the competition.

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