Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites.
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Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.
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For anyone tempted by the Samsung Galaxy S9 or S9+ who wants to learn more about what it can do, there's an app for that. The Experience app for Galaxy S9/S9+ does exactly what the name suggests. It can be downloaded on most Android phones (Marshmallow 6.0 and up) and it gives you a sense of what it would be like to own Samsung's latest flagship.
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It's clear Google is trying to push the Assistant more than ever in 2018, particularly in the face of stiff competition from Amazon's Alexa. Google's presence at CES was entirely Assistant-themed and with many Chromebooks and other smart home devices getting support for the Assistant this year, it's going to be on hand pretty much everywhere.
Google's latest TV commercial, aired during the 2018 Oscars, is an ode to laziness. With the help of celebrities like John Legend, Kevin Durant, and Sia, the ad reminds us of things the Assistant can take care of to make our lives easier. The slogan for each example is "Make Google do it." Take a look for yourself below.
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If you use Android Pay regularly, you'll probably be aware of the little bugdroid characters that will sometimes appear when you pay for stuff. The cute little animations have previously included the Android mascot in space, as well as specially themed bugdroids for things like Halloween and the Wimbledon tennis championship.
Android Pay has now joined forces with the new Justice League movie to show superhero bugdroids. Between now and December 31st, you'll be able to collect five different characters from the film: Batman, Wonder Woman, The Flash, Cyborg, and Aquaman.
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An official name for Android N isn't the only change that Google made to its public face today. In addition, there are a handful of updated pages for major Android-related websites within the Google universe — for some reason the dedicated page for Android One is gone. Why Google felt the need to get rid of a page explaining its biggest developing world mobile push is a matter of speculation, but it surely doesn't bode well for the low-cost phone program.
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Phone manufacturers are having a harder and harder time getting our attention when it comes to drumming up interest for new releases. LG decided that cheeky marketing would be best when announcing cases and covers for phones that don't officially exist yet. In contrast, Samsung has decided to be just plain baffling. In the "Seven Days of Unboxing" promotion, Samsung lets someone see the new phone (which is almost certainly a Galaxy S7 and/or S7 Edge) for 30 seconds, after which they get to make an artist's interpretation for the audience.
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For a company that sells so few phones, OnePlus sure knows how to make the biggest noise with the smallest thing it does. Building on controversies propelled it to the top of many tech news cycles, but it seems that its marketing department has calmed down a little lately. The latest trick to come out of it is #TakeTheEdgeOff, a swap offer for Samsung owners. It sounds compellingly obnoxious, except that on the OnePlus scale of crazy, it's a moderately bland jab.
They're not asking you to destroy your phone, but to donate it to a charity. And not everyone can get involved, only 50 "winners" will be selected, though I'm not sure winner is the proper term when you're exchanging a Galaxy S6, S6 Edge, S6 Edge+, or Note 5, for a OnePlus 2.
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Primer by Google (formerly listed in the Play Store as Primer: Marketing for Startups) is a simple little Android app that helps small business owners get their company off the ground and in the public eye. Users view a number of brief, bite-sized lessons and walk away with a general understanding of what they need to do. That's the idea, anyway.
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These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models? A new service called PlaceIt might be able to help. Developers can submit screenshots or recordings to PlaceIt and have high resolution photos and videos generated on the spot, and it gives the appearance that real people are using the app.
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