Google has telegraphed far in advance of the Pixel 4's launch that it will come with a featured called Motion Sense — a radar technique developed under the name Project Soli using high-frequency radios to detect in-air gestures for user interfaces. But if you live in one country, you shouldn't expect to take advantage of this feature.
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Samsung began calling its flagship Galaxy phones "water-proof" or "water-resistant" with the Galaxy S7 series, which received an IP68 rating, meaning it should be okay to submerge it into up to five feet deep water for a maximum of 30 minutes. That hasn't stopped the company from aggressively marketing its phones as great devices to use at the pool or on the beach ever since, without actually covering any water damage under warranty. The Australian Competition & Consumer Commission (ACCC) disapproves of these "misleading advertisements" and is taking the Korean company to court over them.
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When the big Nest rebranding hit Google, products like the Home Hub saw their names changed to the Google Nest Hub, confusingly differentiating them as separate from the "Home" series smart speakers that they have more in common with than any "Nest" branded hardware. Initially, it seemed like all of Google's "Home" branded stuff would be changed to "Google Nest," but Google later confirmed to us that its speakers would not follow this change. Apparently, no one told the @madebygoogle Twitter account that.
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As the wireless industry likes to say, "5G is here" — from manufacturers with 5G capable phones, carriers with 5G networks, and the users who want to feel like they're on the bleeding edge because they're enjoying super-fast speeds. But that little "5G" icon in the status bars on their shiny new phones may not represent all the progress they've been promised.
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OnePlus is in a spending mood as it gears up to debut its OnePlus 7 and OnePlus 7 Pro on May 14. Sure, talk might be cheap: executives and online media have been doing a lot of it about the Pro's unique display in recent days. But the company may have put forth its largest advertising commitment yet in telling the world that the OnePlus 7 Pro will not have a notch in its display.
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Smartphone marketing can be hard, just ask Huawei or OnePlus circa 2014. Today it's Xiaomi that is pushing cringe onto potential customers, tweeting out a video so bad that the company deleted it. Just in case you missed it, here it is:
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Samsung is no stranger to scandal these days. The company's former vice chairman Jay Y. Lee ended up in prison recently after being caught up in the bribery scandal that brought down former South Korean President Park Geun-hye. There may be a controversy brewing in Samsung's US arm as well. Samsung Chief Marketing Officer Marc Mathieu has abruptly resigned following an investigation into kickbacks between Samsung employees and marketing partners.
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Last Friday (the 19th), the @Google account tweeted out that "Winter is coming for Chromebook..." together with a confusing video that showed a clip from Game of Thrones playing inside Slides on a Chromebook. The crossover event seems to have resolved as a new "White Walkers" page is now up on Google's Chromebook site. At first glance, it seems like an out-of-touch marketing effort, or a last minute attempt to use up acquired licensing, but parts of it are at least a little funny.
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Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites.
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Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.
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