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marketing

34

Google's Nexus Twitter account rises from the dead to hype the Pixel 6 on iPhone day

Google's Nexus Twitter account rises from the dead to hype the Pixel 6 on iPhone day

Google's current social media strategy for its hardware division mainly revolves around the @madebygoogle handle. Someone should tell that to the person who just tweeted from the @googlenexus account.

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5

Google Photos gives the Mars rover a trip down Memories lane

Google Photos gives the Mars rover a trip down Memories lane

It's been 6 months since NASA's selfie-capable Perseverance rover hit the iron oxide floor of Mars. "Percy," as some affectionately call the bot, has been exceptionally useful in that short span despite only trekking just under one-and-a-quarter miles of surface. It's also taken more than 125,000 captivating pictures during its stay. Some of them made the creative folks at Google wonder "what if Perseverance had a Google Photos account?"

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12

Galaxy S21 series leaks yet again in official marketing imagery

Galaxy S21 series leaks yet again in official marketing imagery

With all of the rumors and leaks we've heard about the Galaxy S21 family, there's little left to the imagination at this point. That said, if you wanted to see what Samsung thinks are the most highlight-worthy features of its new flagships, you're in luck; Roland Quandt of WinFuture has posted a few of Samsung's marketing images for your perusal.

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5

C by GE gets a (badly needed) new name, expands from smart bulbs to other home products

C by GE gets a (badly needed) new name, expands from smart bulbs to other home products

The clunkiest-sounding brand in smart home lighting is turning the page on the calendar and taking a new name. General Electric's lighting division was sold off to Savant Systems in July. With a change in ownership comes the demise of C by GE and the rise of Cync — yes, like "synchronization" — along with an expanded product catalogue for 2021.

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34

LG wants you to believe people will still be using the Wing in three years

LG wants you to believe people will still be using the Wing in three years

We didn't ask for a film exploring the idea of a society split apart by their immunity (or lack thereof) to a disease undergoing pandemic spread, but hey, we're getting one from Adam Mason and Michael Bay next year called "Songbird." It imagines a Los Angeles of the near future with mass quarantine camps, the privileged few with immunity bracelets, and a mutated SARS-CoV-2 dominating the storyline. It also has quite a bit of product placement for the very old (at least by that point) LG Wing.

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19

Pixel the pug is back, helping Google show off more of what its phones can do

Pixel the pug is back, helping Google show off more of what its phones can do

Google debuted a series of delightfully dog-filled ads in September featuring a pug named Pixel being compared to Pixel the phone. They're a refreshing break from the typical big tech promo videos, complete with soft pastels and a relaxing voiceover. Now the company has released seven new videos highlighting some of Pixel's unique and exclusive software features.

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0

OnePlus World throws down minigame gauntlet for the chance to win a OnePlus 8T

OnePlus World throws down minigame gauntlet for the chance to win a OnePlus 8T

OnePlus is set to announce its 8T phone on October 14 and has confirmed that it will do so with a gamified experience. Whereas in years past the company has sent fans on tours of a virtual spaceship and its corporate headquarters filled with cheeky purchase codes, this experience will be an entire so-called OnePlus World.

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35

Cute Pixel videos pit Google's phone against an adorable pug

Cute Pixel videos pit Google's phone against an adorable pug

Google has thought it smart to pit its latest Pixel 4a against an adorable pug. According to the company's marketing material, which spans eight short videos, the phone comes out winning each and every time. This is how they lie to you, people. Everyone knows who the fair winner should be.

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33

Video shows how the pivot 'wing' in the LG Wing works

Video shows how the pivot 'wing' in the LG Wing works

The LG Wing is the latest consumer handheld device to test the limits of people's wills to not go click-clack back and forth while flipping — or, in this case, swiveling — it open. With two screens, a pop-up camera, and a lot of screen real estate to go around, some will have questions about its durability and the company is trying to address them with performative CGI in a new video.

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26

Google Chrome tests spammy notifications reminding you to use it

Google Chrome tests spammy notifications reminding you to use it

If you have a Windows PC, you're probably familiar with Microsoft's aggressive marketing tactics when it comes to its browser. The company automatically adds Edge to your taskbar after some updates, and it even sends you popups when you still won't use its Internet Explorer successor. It looks like Google is considering to introduce a similarly aggravating "feature" to Chrome for Android, as 9to5Google found out. It's working on push notifications that encourage you to use its browser when you haven't opened it in a while.

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