As the wireless industry likes to say, "5G is here" — from manufacturers with 5G capable phones, carriers with 5G networks, and the users who want to feel like they're on the bleeding edge because they're enjoying super-fast speeds. But that little "5G" icon in the status bars on their shiny new phones may not represent all the progress they've been promised. Read More
OnePlus is in a spending mood as it gears up to debut its OnePlus 7 and OnePlus 7 Pro on May 14. Sure, talk might be cheap: executives and online media have been doing a lot of it about the Pro's unique display in recent days. But the company may have put forth its largest advertising commitment yet in telling the world that the OnePlus 7 Pro will not have a notch in its display. Read More
Smartphone marketing can be hard, just ask Huawei or OnePlus circa 2014. Today it's Xiaomi that is pushing cringe onto potential customers, tweeting out a video so bad that the company deleted it. Just in case you missed it, here it is: Read More
Samsung is no stranger to scandal these days. The company's former vice chairman Jay Y. Lee ended up in prison recently after being caught up in the bribery scandal that brought down former South Korean President Park Geun-hye. There may be a controversy brewing in Samsung's US arm as well. Samsung Chief Marketing Officer Marc Mathieu has abruptly resigned following an investigation into kickbacks between Samsung employees and marketing partners. Read More
Last Friday (the 19th), the @Google account tweeted out that "Winter is coming for Chromebook..." together with a confusing video that showed a clip from Game of Thrones playing inside Slides on a Chromebook. The crossover event seems to have resolved as a new "White Walkers" page is now up on Google's Chromebook site. At first glance, it seems like an out-of-touch marketing effort, or a last minute attempt to use up acquired licensing, but parts of it are at least a little funny. Read More
Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites. Read More
Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager. Read More
For anyone tempted by the Samsung Galaxy S9 or S9+ who wants to learn more about what it can do, there's an app for that. The Experience app for Galaxy S9/S9+ does exactly what the name suggests. It can be downloaded on most Android phones (Marshmallow 6.0 and up) and it gives you a sense of what it would be like to own Samsung's latest flagship. Read More
It's clear Google is trying to push the Assistant more than ever in 2018, particularly in the face of stiff competition from Amazon's Alexa. Google's presence at CES was entirely Assistant-themed and with many Chromebooks and other smart home devices getting support for the Assistant this year, it's going to be on hand pretty much everywhere.
Google's latest TV commercial, aired during the 2018 Oscars, is an ode to laziness. With the help of celebrities like John Legend, Kevin Durant, and Sia, the ad reminds us of things the Assistant can take care of to make our lives easier. The slogan for each example is "Make Google do it." Take a look for yourself below. Read More
If you use Android Pay regularly, you'll probably be aware of the little bugdroid characters that will sometimes appear when you pay for stuff. The cute little animations have previously included the Android mascot in space, as well as specially themed bugdroids for things like Halloween and the Wimbledon tennis championship.
Android Pay has now joined forces with the new Justice League movie to show superhero bugdroids. Between now and December 31st, you'll be able to collect five different characters from the film: Batman, Wonder Woman, The Flash, Cyborg, and Aquaman. Read More